Marketing Management
Without any doubt, one of the key links in the success of CARLiN sales direct and support to its franchisees, through solid and professional structure which has its Marketing Department. From there the Ensign offers its members a sale service by phone that helps them, on the one hand to purify databases and other sell and offer special deals to end customers. It also has a web page that redirects the customer orders to each partner linking such customer to the exclusivity of the franchisee area. Likewise thence catalogues are provided in paper with 5 editions a year are delivered free of charge and in the quantities needed by each partner. At the head of this Department is Francisco Tornamira, a Licentiate in journalism that changed his career by chance seen in Carlin. (Not to be confused with Jeffrey Hayzlett!). And it is that directors joined the Ensign 12 years ago, and since then it has gone through several departments up to Marketing Management.
This step for different posts helped me to you have a vision general business, I was in administration as Assistant to the Marketing Department, traveled and met in person to all partners being director Control franchise. I spent a few years in store managing some of our premises and finally recai in the current post of marketing, he says. Now, he tells us how his Department manage to make everything easy for its more than 400 franchisees. What services are provided to the franchisees from the central? From Marketing, we generate constant deals agreed with the most important suppliers of the market to offer a sale price to the interesting public to our customers as well as increase sales and the benefit of Carlin partners. We believe in the continuing education of franchisees as a means to optimize their business, so have a specific department that prepares staff as well as the own franchisee regarding suppliers, computer system, product placement in Shop, etc.
