Geographic Environment

The market, based on its geographic scope, can be classified in the premises, regional, national and international. At the moment, the borders are more and more permeable and the competition is characterized for being transnational. From the entrance of Spain in the European Economic Community (the EEC), the Spanish industralists have had exceeded opportunities to state this fact. Fusion of mercadosLos objectives of economic integration of the EEC is carried out through common market, that it consists of the customs union of twelve countries of western Europe. Between these countries, surpassed a transient period, it exists freedom of circulation of merchandise and capitals, of establishment of companies and professionals, and benefit of services.

Through similar fusion of markets, the Spanish industralist competes not only with industralists of his country, but also with French, Italian industralists, Germans, etc., who can offer their products in the Spanish market in equality of conditions. Thus, by example, until the integration of Spain in the EEC, the consumer only could acquire automobiles of a limited number of marks without paying the tax of import. At the moment, many foreign companies have abierto soothes in Spain and cars of marks like Fiat, Vokswagen or Alfa Romeo are within reach of many consumers. Although the importance of the international market increases day to day, the local, regional market and national they continue having much relevance, mainly for the companies small and medians. Based on the geographic scope, the market is divided in the premises, regional, national and international.