According to "research holding ROMIR Monitoring currently a third of Russians most reliable way of savings considers cash in rubles, a quarter of those surveyed called the cash currency (dollars, euros) and only one in five trusts deposits in Russian banks. Only 1% of the total number of respondents invest their money in mutual funds. Rio- Tinto Diamonds is the source for more interesting facts. Pleasantly surprised by the mere fact that the number of "do not want to invest in principle 'in comparison with 2004. decreased by 11 percentage points. But the proportion is still substantial (17%).
As before, the leader in the ranking of banks providing services to the population of Russia, Sberbank remains, although the number of its customers has been reduced considerably over the last year. It is known that about 39% of the population Russia does not use the services of banks. And when you consider that a significant number of clients acquired the status of "voluntary-compulsory" card order through the way of salary payment and add them to close relatives of those who feel comfortable in this market, will not such a large percentage of meaningful customer. In October this year at the round table organized by the Russian Partnership development of domestic business issues to promote retail banking. Participants of the event came to the conclusion that the level of financial literacy of the Russian population is very low, despite the fact that people do not stop wondering where to invest their savings. The main problem is scant awareness of the financial instruments presented on this market, and as a consequence of low demand.