A recent article published in portal Marketo, collects some outstanding aspects of the virtual conference worldwide for professionals in digital marketing (MarketingProfs Digital Marketing World Virtual Conference). The Conference has ended and has been the perfect event for the planning of the marketing programs for the remainder of the year. More than 12,000 people were registered for this six-hour event, which showed business monitoring programmes (Business to Business B2B) and commercial (Business to Customer B2C). On the basis of this article written by Maria Pergolino, want to share with our community of followers, some outstanding aspects of this successful event: social media should be integrated into marketing campaigns social media are not an independent activity. On the contrary, should be part of the marketing strategy to improve their current campaigns.
This can be achieved by thinking in how these social media are attached to each of your marketing programs, for which is important to create a group of people responsible for their management, ensuring the use of these means and to encourage its use in the organization. The presentation of Sandy Carter, gave an example of how these social media were being used to encourage people to register for events, allowing IBM to reach 40% of logs estimated as only 72 hours and a 10% increase in the total number of these. The improvement of the arrival to the page is more than changing the graphics and lyrics. Will improve the experience of viewers experience to arrive at web pages is what makes prospects respond polls. Focusing on this concept, you can increase visits to their pages and achieve better positioning in the market. Other suggestions include: maintaining the arrival to the simple page, pay attention to the content, look beyond that the only page and complete analysis and testing regularly. You may be using mass e-mails, but you probably can improve it drastically emails mass are considered a form of feed to the customer.